Goal: Rebrand a national or global brand and create 4 conceptual pieces
Created with Greta Hartwyk and Dianni Higaki
New Logo
Big Gulp Redesign
A refreshed design of the Big Gulp Cup features a handle that makes the large cup easy to hold.
Big Buns
A rebrand of our burger, now called Big Buns
Big Tray
A tray that can be attached to your steering wheel to easily enjoy your food and beverage while taking a break from the road. Big Trays will be offered for free with the purchase of a Big Gulp and Big Buns.
New Rewards System
A new in-app reward system to portray the user's points through the Big Gulp drink.
The more points you have, the fuller the Big Gulp is.
