AWARDS:
Communications Arts 2024 Student Showcase
Communication Arts 2023 Advertising Competition Shortlist
ADDY RAF 2024 Silver
Ads of the World 2023 Selected, Published, and Highlighted
Client: eBay
Problem: In the UK, Gen Z favors eBay’s competitors when selling second-hand
Insight: People are scared to let things go, even if they know they won’t use them again
Solution: Give Gen Z a snarky shove to make them realize it’s time to let go of their old items on eBay
Copywriter: Kayla Beck
Case Study Video
Boards
This project has not been commissioned or approved by the client. It was created solely for a class.